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Advertisement Campaign against smoking.
Design of the Brand Name and Logo of the campaign and also the concept and poster design.
Trying to stop a smoker from smoke is very difficult, for this campaign, the idea was to hurt a smoker where it hurt's the most, using the children and how they see their parents to communicate with them.
The message " o meu pai fuma" (My father smokes) was written with the letters of the children but composed in photoshop, as I didn't wanted the children to actually write it. And the slogan for the campaign was : "Stop Smoking, you'll look better in the picture".
The drawings were made by real children, between the ages of 4 and 6 years old, during a visit to a primary school were questions about their parents and family were made. Best answers: Rui: " My grandfather is green because he smokes and he has big feet!" Mariana: " My mother always goes outside to smoke but then she kisses me and it smells bad"